Regel Nummer 2 lautet:
Erstelle die Headline und Subheadline entsprechend der Regeln des Elevator Pitches. Die erste Headline darf nicht mehr wie 7 Wörter beinhalten.

Die Subheadline unterstützt die Hauptheadline, so das der Kunde in kurzer Zeit sofort weiß, wofür das Unternehmen steht.

Hier ein Beispiel: Hotelfilm – Mehr Buchungen – durch einen professionellen Hotelfilm.

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